The Future of Doner Kebab Shaving
Safer • Cleaner • Smarter
Legacy Doner Shavers Create Real Pain
Traditional doner shavers were designed decades ago and have not kept pace with the demands of modern commercial kitchens. Operators face daily operational, safety, and compliance challenges that cost time, money, and customer satisfaction.
Excessive Heat Exposure and Fatigue
Motors and blades run hot, causing operator discomfort and fatigue during peak service.
Time-Consuming Cleaning & Sharpening
4–6 hours per week lost to blade maintenance and hard-to-clean components.
Inconsistent Slice Thickness
Manual thickness control leads to variable portions, waste, and complaints.
High Risk of Injuries
Corded tools and manual handling create real safety hazards in fast-paced kitchens.
Costly Downtime and Service
30–45 days per service cycle means extended periods with no operational shaver.
Poor Hygiene and Food-Safety Compliance
Non-removable heads fail modern food-safety standards and risk regulatory action.
Introducing EDGE
Built to solve every legacy pain point. EDGE is a professional-grade cordless doner kebab shaver engineered from the ground up for the modern operator — combining modular design, smart electronics, and food-safe materials into one cohesive system.
- Modular Dishwasher-Safe Head
- Tool-Free Assembly
- Swappable Hot-Swap Batteries
- Thermoelectric Cooling (PEEK/PPS/Silicone)
- Smart Feedback Indicators
- Pre-set 0.5mm Thickness Steps
Large Need, Clear Buyer Value
The European doner kebab market is vast, well-documented, and underserved by innovation. EDGE enters with a clear value
proposition that resonates immediately with operators across every segment.
16,078 Shops Across Europe
Professional doner kebab shops tracked across Europe (rentechdigital, May 2026) — each a direct potential customer.
~12,500 Core SAM Shops
Serviceable Addressable Market across UK, Germany, France, Italy, Poland, and Netherlands — the highest-density markets.
€799–€1,299
Tiered Shop Bundle (Entry to Premium — Body + 2 heads)
1 body + 4 heads on rotation. Most high-volume shops operate this configuration — a natural entry-point sale.
€12M Annual Recurring Opportunity
€9–12 million annually in Europe alone from replacement blades, batteries, and service plans.
Team
EDGE is built by operators for operators. The founding team brings a depth of hands-on, multi-decade foodservice experience that is exceptionally rare in a hardware startup — and directly relevant to every decision made in this product's design and commercialization.
Michael Biggins
Executive director-level leadership across
international foodservice operations. Brings
strategic commercialization experience and
multi-market operational insight.
Damon Biggins
Broad hands-on experience across restaurants,
kitchens, and commercial formats. Deep
expertise in managing day-to-day operations at
scale.